The brand was established by Zoltán Péter Galla during his collage years as a fashion designer. In 2013, by the year he graduated in Budapest, his own products had already been available for purchase in several shops meanwhile numerous high-profile fashion magazines presented his works. By his brand GALLA, Zoltán Péter Galla designs clothes, bags and jewels for both men and women at a very high quality. His works could be described as simple but quite recognizable pieces featuring clean lines combined with modern and challenging use of fabrics. His visual elements are inspired by the nature and the structures of the urban architecture that are often incorporated with futuristic and dark style.
Considering his works so far, one could assess that the target audience of the products are confident, feminine women and creative men who bravely tend to emerge from the average city crowd.